SEPTEMBER 13, 2024 | LAS VEGAS, NEVADA | SPHERE

Creative Contributions: Web Design, Digital Graphics, Social Media Assets, Print Design

RIYADH SEASON NOCHE UFC

Riyadh Season Noche UFC was more than a fight night, it was a collision of sport, culture, and spectacle on a global stage. Set against the energy of the Sphere in Las Vegas, the event reimagined Noche UFC as a celebration that transcended borders, blending the intensity of elite competition with the rhythm, color, and pride of cultural expression. 

From the moment the doors opened, the night unfolded as fighters, fans, and spectators connected through sound, light, and movement. Every detail was amplified. The the atmosphere was electric and the scale was unmistakably global. It was a reminder that combat sports are not confined to a single place or tradition, they are a universal language across borders and generations.

Riyadh Season Noche UFC stood as a statement of ambition and possibility. It was a world-class event where heritage met modern production, and where the global future of live sports was felt in every moment.

46TH ANNUAL

SPORTS EMMY AWARDS


AWARDS RECEIVED
Outstanding Studio or Production Design/Art Direction
Outstanding Graphic Design — Specialty

ADDITIONAL NOMINATIONS

Outstanding Technical Team — Event
Outstanding Digital Innovation
Outstanding Graphic Design — Event/Show
Outstanding Music Direction


creative team

Senior Vice President, Brand and Creative, UFC: Heidi Noland

Vice President, Creative, UFC: Bobby Besabe

Art Directors, UFC: Craig Bragg, Julie Tran and Peter Harding

Graphic Designers, UFC: Sebastian Pozos, Khiabet Soto, Ashley Corbin, Benny Nguyen, Ralph Roi Mallare and Brock Ruggeroli

Motion Designers, UFC: Thomas Sensing and Bryce Fayaz

Creative Operations, UFC: Rob Tonelete and Sophia Bono

SETTING A

NEW STANDARD

Highest-grossing event in UFC history ($22M+ Live Gate)
First live sporting event at Sphere
UFC all-time highs across VIP, Merchandise and Sponsorship revenue
1.51B social media impressions
1.22B video views
52.6M social interactions
#1 global trend on event night
16,024 sold-out attendance
89% international & out-of-state audience